UTSA Football Uniforms
Branding & Uniform Design
overview
Evolving the Uniform, Elevating the Roadrunner Brand
The goal was to refresh the UTSA Football uniform system by aligning it with the current brand identity while honoring the traditions familiar to the Roadrunner community. The challenge was finding the right balance between a recognizable look and a modern evolution for a new coaching era.
Through thoughtful simplification and modernization, the uniforms were redesigned to create a cleaner, more cohesive visual identity that reflects the current UTSA Athletics brand. Previous uniform elements were reimagined and refined to better represent the future direction of the program.
Portfolio Photos/Videos: UTSA Athletics
Uniform Photo: Jeff Huehn
Concept & Design
Updated the uniform system by adapting the number style to align with the current UTSA Athletics typography, creating a bold and cohesive visual identity. Proper logo applications were established across specific uniform placements to ensure brand consistency and accuracy.
Once the foundation was built around the primary colors, typography, and core brand elements, the system was expanded to create additional uniform variations while maintaining a unified and recognizable UTSA Athletics identity.
Outcome
Through collaboration with UTSA Equipment, the original concepts were refined to align with uniform specifications and brand standards. Within those guidelines, we enhanced key branding elements while incorporating design details that gave each uniform its own identity.
The refreshed uniforms generated strong excitement among staff, student-athletes, and the UTSA community. The new designs helped define the coaching era’s visual identity while creating additional opportunities for fan engagement through hype videos and social media uniform reveals.
Reveal Photos: Joshua Guerra/UTSA Football
In-Game Brand Evolution
The project began with updating the helmet design to feature the proper Roadrunner logo application and strengthen brand consistency. The foundation expanded into multiple color variations to enhance the in-game experience, with continued updates made as UTSA Athletics transitioned into the American Conference.
Photos: UTSA Football/Athletics
