UTSA Convo
Court
Branding & Court Design
overview
Bringing the Roadrunner Brand to Center Court
Redesigning the Convocation Center court was one of my top goals when joining the UTSA Roadrunners family. As a basketball fan, being able to contribute to such an important part of the game-day experience was an exciting opportunity to apply the updated UTSA Athletics brand standards in a highly visible space.
The challenge was creating a modern court design while working within the venue’s existing limitations, including budget, timeline, and the need to support both basketball and volleyball configurations. Through collaboration with Facilities, we developed a refreshed design that elevated the space, strengthened brand consistency, and created a new visual identity for Roadrunner Athletics.
Photos: Jeff Huehn/UTSA Athletics
Concept & Design
Working closely with the Facilities Director, I developed a court design concept to present to university leadership, showcasing a refreshed vision for the venue. My focus was on creating a bold, brand-forward design by applying the correct logos, typography, and visual standards while maximizing color and impact within the project's budget.
Equally important was communicating the vision. I created realistic renderings alongside detailed flat layouts, allowing stakeholders to clearly visualize the final court and understand the placement of every design element from both an in-venue and broadcast perspective. Once the concept was approved, I prepared the complete production package—including logos, typography, colors, and layout specifications—to ensure accurate execution during the floor installation.
Outcome
The completed court design transformed the Convocation Center into a stronger reflection of the UTSA Athletics brand. By aligning the venue with current branding standards, the new floor established a cohesive visual identity across every sport that calls the court home while creating a more dynamic atmosphere for student-athletes and fans.
Beyond enhancing the in-venue experience, the updated design delivers a cleaner, more recognizable presentation on broadcast, reinforcing the Roadrunner brand on every stage and creating a lasting sense of pride throughout the UTSA community.
Videos/Photos: UTSA Athletics
