UTSA
Let’s Go 210 Campaign

Branding Identity & Graphic Design

Portfolio Photos/Videos: UTSA Athletics

City & university spirit

The City of San Antonio has proclaimed February 10 as "UTSA 210 Day." The day celebrates the rapid rise of UTSA Athletics' programs that boast a combined 80 conference championships and 60 NCAA postseason appearances, the "Let's Go 210" ("two-one-O") rally cry that fills the stands and the strong bond between UTSA Roadrunners and San Antonio, which is largely in the 210 area code.

The biggest goal was to bring together our city to rally behind our university. This was done by making effort to be showcased by the Mayor of the City of San Antonio at pep rallies and local city council. Within that there was also push from different sports and student activities to help spread the word.

Environmental

The campaign began by showcasing banners to be used by local businesses such as San Antonio Zoo & local auto dealerships. Goal was to build more brand awareness and to reach out to allow our community to be part of this rally cry for the season.

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XFL Creative

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UTSA Football Uniforms