
“The bear”
collection
Marketing Art Direction
Collab/Branding: UT Trademark & Licensing
Photography By: Brandy Williams/UTEP Athletics
OVERVIEW
Don Haskins, nicknamed "The Bear," was a legendary basketball coach at the University of Texas at El Paso (UTEP), known for his 1966 team that won the NCAA championship with an all-Black starting five, a watershed moment in college basketball.
An already established line for Don Haskins including brand identity and gear done, I had the honor of designing promotional items for social media and limited edition posters.