MVP Trailer
Art Direction & Design
OVERVIEW
A Bold Refresh for a New Era of MinerVision Productions.
Our vision is to build UTEP Athletics into a premium El Paso brand recognized for excellence. By fostering a culture of creativity and high standards, we aim to attract passionate students and freelance professionals who take pride in contributing to our athletics, live event, and broadcast operations.
The process began by creating a full-scale vector template based on the trailer's provided dimensions. From there, the design was developed with large-format production in mind, ensuring every element was optimized for print while preserving the highest possible level of detail and clarity. This approach allowed the final wrap to maintain crisp graphics, accurate alignment, and consistent quality across the trailer's complex surfaces.
A fusion of UTEP Athletics branding and our campus's iconic Bhutanese architecture, creating a cohesive visual system that strengthens the UTEP brand through a consistent, recognizable identity rooted in our distinct campus and culture.
promotion
Behind-the-scenes videos documenting the creative journey leading up to the trailer reveal, from early work-in-progress to the finished product. Created in collaboration with the social media team, MinerVision, and the trailer builder, the piece showcases the teamwork, craftsmanship, and planning required to bring the vision to life.
The reveal was part of UTEP Athletics' summer rollout of brand and facility upgrades, marking the program's transition into the Mountain West Conference and introducing a refreshed visual presence for a new era of Miners Athletics.
